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  • Project: Aegon

    SUB-CAMPAIGN VERSIONING

    By using the Internet as the de-facto playback environment, our strategies achieve the unprecedented economies-of-scale by using a single creative and content “master” that is re-packaged and customized per campaign and/or partner channel. The result is a serious of highly targeted and uniquely branded campaigns, each being tracked and measured separately, while all sharing a more consistent and fully amortized up-front creative, video and/or audio enhanced marketing message. This “versioning” extends campaign shelf-life and become a catalyst for powerful cross-promotional partnerships with disparate and dealers or sales agents.

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