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Project: Adobe Premiere
REAL-TIME TRACKING
By seamlessly delivering offline audiences to an online playback environment, our products are able to track usage and measure who did and did not view the campaign. Even more importantly, the online playback environment allows us to identify which aspects of the campaign are succeeding and which are not, permitting us to adjust under-performing components and accentuate those that are most effective – all in real-time. Tracking usage and response is powerful, but dynamically adjusting campaigns according to instantaneous feedback… now that is revolutionary.
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Magazines Experiment With Digital Platforms
More and more magazine publishers are reorganizing and testing different digital formats to search for new sources of revenue.
Article By: Laura Petrecca, USA TODAYLonger Ads More Effective
A new whitepaper from the Advertising Research Foundation has found that viewers of video delivered on the web are interested in longer ad spots and advertisers have more to gain by producing them.
Article By: Mike Shields, Media WeekWhether to Build or Buy, That Is the Question
Traditional media companies are debating whether to build or buy new digital media properties.
Article By: Abbey Klaassen, AdAge.comBusinesses Targeting Latino Market
Audio story from NPR detailing the growing attention being paid to the Latino community by U.S., businesses
Story By: Jennifer Ludden, NPRNew Content Avenues Open Within the Home
Niche programming and specialized entertainment opportunities grow over the Internet as TV viewing declines.
Article By: Miles Weston, HD Issues online magazine
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Project:
Mandarin Oriental Tower, Chicago
Client:
Palladian Development
Link:
Overview: An informative, easy to navigate site that gives the interested buyer all the information they need regarding Chicago’s upcoming premier luxury condominium hotel setting. Utilizing wonderful new custom photography portraying the sights of one of America’s most beautiful cities, the Mandarin Oriental site also provides the potential customer with detailed layouts for the various individual models for sale.