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Project: Campbells
OFFLINE & ONLINE
Octopus marries the targeted reach and tangibility of traditional offline and direct marketing channels with the 1-to-1 communications and measurability of the Internet, forging a new marketing medium. By letting the offline component deliver the heavy bandwith video or data and using the online component to deliver the real-time information that can change based upon messaging, consumer behaviors and customer response, we deliver the “best of both worlds”.
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Magazines Experiment With Digital Platforms
More and more magazine publishers are reorganizing and testing different digital formats to search for new sources of revenue.
Article By: Laura Petrecca, USA TODAYLonger Ads More Effective
A new whitepaper from the Advertising Research Foundation has found that viewers of video delivered on the web are interested in longer ad spots and advertisers have more to gain by producing them.
Article By: Mike Shields, Media WeekWhether to Build or Buy, That Is the Question
Traditional media companies are debating whether to build or buy new digital media properties.
Article By: Abbey Klaassen, AdAge.comBusinesses Targeting Latino Market
Audio story from NPR detailing the growing attention being paid to the Latino community by U.S., businesses
Story By: Jennifer Ludden, NPRNew Content Avenues Open Within the Home
Niche programming and specialized entertainment opportunities grow over the Internet as TV viewing declines.
Article By: Miles Weston, HD Issues online magazine
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Project:
Mandarin Oriental Tower, Chicago
Client:
Palladian Development
Link:
Overview: An informative, easy to navigate site that gives the interested buyer all the information they need regarding Chicago’s upcoming premier luxury condominium hotel setting. Utilizing wonderful new custom photography portraying the sights of one of America’s most beautiful cities, the Mandarin Oriental site also provides the potential customer with detailed layouts for the various individual models for sale.