

Magazines Experiment With Digital Platforms
More and more magazine publishers are reorganizing and testing different digital formats to search for new sources of revenue.
Article By: Laura Petrecca, USA TODAY
Longer Ads More Effective
A new whitepaper from the Advertising Research Foundation has found that viewers of video delivered on the web are interested in longer ad spots and advertisers have more to gain by producing them.
Article By: Mike Shields, Media Week
Whether to Build or Buy, That Is the Question
Traditional media companies are debating whether to build or buy new digital media properties.
Article By: Abbey Klaassen, AdAge.com
Businesses Targeting Latino Market
Audio story from NPR detailing the growing attention being paid to the Latino community by U.S., businesses
Story By: Jennifer Ludden, NPR
New Content Avenues Open Within the Home
Niche programming and specialized entertainment opportunities grow over the Internet as TV viewing declines.
Article By: Miles Weston, HD Issues online magazine
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